Midan Marketing

You Are Not Your Target Audience

By Danette Amstein | Branding

Reading time: 3min

If you are a packer/processor, when is the last time you did a store check through the eyes of the consumer? I am talking about standing in front of a retail meat case and really looking at your branded items — not from your perspective of everything that goes into them, but rather from a consumer’s vantage point.

What pops? How does your branded package stand out against your competitors?

How you show up in the case can make or break all your other marketing efforts to get your sought-after customers to actually pick up your product and put it in the cart.